desserts by dre

GDesserts by Dre, is a cake shop in Liverpool, UK which specializes in a wide range of desserts including gateauxs, cheesecakes, brownies, doughnuts and more. Along with their shop, they also

The objective was to create a brand that was simple yet effective and that would also allow for flexibility in its application. The simplicity of the branding shouldn't be too distracting, giving the spotlight to the colourful desserts that are signature to Dre's creativity and style.

The icon, was developed as a "pull out" from the cake "E" from the logo for uses where the full logo may not work, and to also create a bit of a sign off stamp for any branding applications.